Writing Effective Press Releases and Distributing Them Online

If you want to get more exposure and have all of the best people see your offer at the best times, you first need to figure out how to leverage methods like publishing your very own press releases in the best ways possible. If you want the press releases you write to offer good results then you need to work on creating a strong foundation for it so that it will give you the results you want to see. If you want to make sure that you find success with your press release and that it has a real impact on your target audience then you need to make sure that your press release contains the following things.

You'll never get anywhere if you just attach your press release to the email you send to journalists. You already know how busy most journalists are and they do not enjoy receiving attachments from people that they do not know and this is why you need to make sure that you do not actually make this mistake. So, does that mean you copy and paste your entire press release in the body of the email? This isn't exactly a bad idea but we don't really recommend it either. When you want to offer the most professional image of your company possible, you should simply write a short and to the point description of the release you have written and then link to it--easy! If you want to email your press release to someone (like a journalist) it's best to send it in the middle of the week. Friday is a bad time because the people you are emailing are most likely getting ready for the weekend. When you send it on Monday, most people are going to simply be recovering from their weekends and that's why, except for Saturday and Sunday, the other days in the week are better for sending press releases.

Another great way to add meaty content to your press release is to add quotes. For some reason people love to read quotes from others and it's easy to get this to work for you. You can use quotes from someone well known within the company, like the CEO or head of marketing--someone that your prospects are going to trust to offer good information. But make sure the quote truly contributes to the content of your release, don't just put it in there for the heck of it. Answer a few burning questions that you know your prospects might have through the quotes.

The key to long term success through publishing press releases online you need to focus on quality before your sales pitch. Your primary goal with your press releases is to educate and inform your target market, not to confuse them. The platform offered you through the Internet offers you fantastic reach that is all yours when you know how to distribute it correctly and give it a good foundation. There are loads of opportunities just waiting for you to explore when it comes to press release marketing - you simply need to know how to tap into them.

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